California plots with Hollywood to pitch Obamacare reality show

California plots with Hollywood to pitch Obamacare reality show

http://twitter.com/#!/JimPethokoukis/status/246931473557487616

Supporters pushing for the passage of Obamacare just knew you’d love it once you found out what was in it. Recent polls show a majority of Americans still favor its repeal, which, to the Left, can mean only one thing: you still don’t know what’s in it. Perhaps if Hollywood’s elite would put on a show, you’d stop being so stubborn and learn to love socialized medicine.

A New York Times article today looks at the challenge California faces in setting up insurance exchanges, and the state isn’t overlooking one of its most unique resources. Public relations firm Ogilvy, which has an initial $900,000 contract with the state to sell people on Obamacare, is hoping the entertainment industry will pitch in.

Plans are being discussed to pitch a reality television show about “the trials and tribulations of families living without medical coverage,” according to the Ogilvy plan. The exchange will also seek to have prime-time television shows, like “Modern Family,” “Grey’s Anatomy” and Univision telenovelas, weave the health care law into their plots.

“I’d like to see 10 of the major TV shows, or telenovelas, have people talking about ‘that health insurance thing,’ ” said Peter V. Lee, the exchange’s executive director. “There are good story lines here.”

Never mind your own personal Obamacare story; these “composite” families will set you straight with a dose of re-educational television.

@JimPethokoukis Is that based on a new directive from the Ministry of Culture or the Ministry of Truth?

— Pat Shortridge (@PatShortridge) September 15, 2012

If O-care is so popular, why is this needed? CA pitching Hollywood for sitcoms, reality shows to sell O-care http://t.co/wGTUnSPA #p2 #tcot

— Never Forget (@moxiemom) September 15, 2012

Hollywood, furthering an agenda? Shocking! "Modern Family,” “Grey’s Anatomy” & more weave the Obamacare into plots." http://t.co/gpQv2asB

— Jena Marie (@JenaArtMuse) September 15, 2012

Maybe at the next US-hosted Olympics we can have a celebration of Obamacare in the opening ceremonies

— James Pethokoukis (@JimPethokoukis) September 15, 2012

Please don’t give them any more ideas.

Complete w/ Sandra Fluke guest appearances? RT @JimPethokoukis: NYTimes: Hollywood to have TV shows "weave" ObamaCare "into their plots"

— Brian Lerch (@bdlerch) September 15, 2012

Read more: http://twitchy.com/2012/09/15/california-plots-with-hollywood-to-pitch-obamacare-reality-show-weave-law-into-prime-time/

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