New Twitter guidelines for BBC sports journos: No interacting allowed!

New Twitter guidelines for BBC sports journos: No interacting allowed!

http://twitter.com/#!/BBCLiamMcLeod/status/197742659920609280

Liam McLeod is a BBC sports journalist based in Scotland. His tweet this morning about new Twitter guidelines imposed by his employer had followers and fans flabbergasted:

@BBCLiamMcLeod I know it's not up to you but that's a poor move by the BBC! Social media is about engagement not dictating #trust

— Scott Stevenson (@scott7stevenson) May 2, 2012

so, due to new BBC guidelines twitter becomes a broadcast only channel with no responses or RT's – so the point of that is?

— Nick Chinn (@NRCUK) May 2, 2012

Strange strategy. RT @BBCLiamMcLeod: Hi folks, due to new BBC Twitter guidelines, responding to individuals and RTs can no longer happen.

— Hanson Dodge (@hansondodge) May 2, 2012

How long before BBC Sport Scotland reverses its Twitter guidelines…? 3, 2, 1…

— Louise Mensch (@LouiseMensch) May 2, 2012

BBC Central journos rushed to clarify that their guidelines haven’t changed:

Central BBC news Twitter guidance is unchanged. Retweets & replies are encouraged. Our guidelines are here: http://t.co/QWRYkDCL

— Sophie Brendel (@sophiebr) May 2, 2012

But there’s still an unanswered question lingering:

Which begs the question, why does BBC Scotland Sport need to have tighter Twitter guidelines than political journalists in London???

— Stephen Baines (@spbaines) May 2, 2012

Read more: http://twitchy.com/2012/05/02/new-twitter-guidelines-for-bbc-sports-journos-no-interacting-allowed/

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