Australia’s national airline is pulling out all the stops with its new first, business, and premium economy class menus.Yasa caviar tartlet, anyone?
Less than two years after introducing a trendy new uniform, Australia’s national airline is again revamping its image, this time with its inflight food service.
Qantas Airways this week unveiled an elaborate new menu for its first, business, and “premium economy” classes, offering caviar, Kingfish ceviche and seared Alaskan Halibut. To wash down these delicacies, the airline is serving a “diverse collection” of Australian wines, nine of which apparently won medals at this year’s Cellars in the Sky Awards.
For long-haul flights, Qantas faces stiff competition both from Asian operators like Singapore Airlines and Cathay Pacific, and Persian Gulf airlines like Etihad and Qatar Airways. All are known for stellar service and over-the-top luxury aboard their planes, as is Dubai’s Emirates, which entered into a partnership with Qantas in late 2013. Competition, along with rising costs, led to Qantas posting the largest annual loss in its history in 2014, but it is now in turnaround mode, returning to profitability in results announced last week. Qantas stock has risen by more than 80% in the last six months.
Going all out on luxury food options is one way to push back against the world’s best-known luxury airlines. And fliers will need a wide-open checkbook to experience one of the Flying Kangaroo’s Yasa caviar tartlets, with a business-class flight from L.A. to Sydney in mid-April currently going for a little over $8400.
Depending on your appreciation of kingfish ceviche, that could all be worth it. Here’s a look at the lengths to which Qantas is going to offer Americans “a unique Australian experience the second they step on board a Qantas flight,” as a company representative described it to BuzzFeed News.