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Kayla Itsines Sweat app will rake in $77 million this year

In earlier years, fitness gurus would market their programs for getting in shape on VHS tapes and, later, DVDs. These days, it’s an app business. At Apple’s Worldwide Developer Conference this week in San Jose, the company brought in one of the fitness app industry’s superstars, Kayla Itsines, co-creator of the BBG (Bikini Body Guides) and the Sweat app — which will pull in $77 million USD this year — to lead a morning workout for around 200 conference attendees. For Apple, Kayla’s brand represents not only a good App Store success story, but also spreads the message of how its own products, like iPhone and Apple Watch, enable access to better health through their platforms. From e-books to apps Kayla’s fitness company was started several years ago by two personal trainers — herself and business partner Tobi Pearce. Both were using social media, including Instagram, to drive leads for their own PT […]

18 Instagram Accounts That Will Inspire You To Live Your Best Life

18 Instagram Accounts That Will Inspire You To Live Your Best Life

Because 2015 is the year you’ll stick to your resolutions. 1. Nicole Warne – @garypeppergirl Instagram: @garypeppergirl Instagram: @garypeppergirl Instagram: @garypeppergirl   Nicole runs the amazing Gary Pepper Girl blog and seems to have the coolest life ever. Though she originally hails from Australia, her Instagram will take you all over the world, inspiring your next adventure and showcasing the coolest travel spots from around the globe. 2. Jess Robinson – @lazygirlfit Instagram: @lazygirlfit Instagram: @lazygirlfit Instagram: @lazygirlfit   Jess is a trainer who focuses on short and simple workouts that anyone can do with very basic equipment. Her Insta is filled with inspirational quotes, exercise demonstrations, and delicious-looking healthy food. 3. Jessica Stein – @tuulavintage Instagram: @tuulavintage Instagram: @tuulavintage Instagram: @tuulavintage   Named after the Finnish word for wind (‘tuula’), this Instagram is about wanderlust and wardrobe, and will inspire you to open your eyes to the beauty of […]

Training, Tanning, and Branding With The Bikini Bodybuilding Stars Of Instagram

Training, Tanning, and Branding With The Bikini Bodybuilding Stars Of Instagram

Twenty-six-year-old Ashley Kaltwasser is the reigning world champion of a polarizing new bodybuilding competition that raises questions about attainable female body image while cultivating a massive following on social media. But the LeBron James of #BikiniCompetitor culture doesn’t have the answers — she’s busy trying to make history. View this image › Photographs by Ty Wright for BuzzFeed News, Isaac Hinds “Bodybuilder” is not the first word that comes to mind when you see Ashley Kaltwasser. She has a sprinter’s body and a pageant girl’s good looks. Her teeth are bleach-white, nails French-manicured, hair dyed black and Keratin-treated so it falls in a glossy curtain down her back. When we meet in her fifth-floor room at The Orleans Hotel in Las Vegas, she’s in her stage makeup — fake lashes, heavy powder. It’s a late September afternoon, the day before the 2014 Bikini Olympia competition, and Kaltwasser is already dark […]

How To Create The Perfect Workout Playlist (According To Science)

How To Create The Perfect Workout Playlist (According To Science)

Harder, better, faster, stronger. View this image › Alice Mongkongllite / BuzzFeed If you’ve ever struggled through a silent workout because you left your headphones at home or felt a surge of energy when your favorite song comes on, you know that, when it comes to exercise, music matters. Fox Focus Features   Research has shown that listening to music while you work out can elevate mood and make exercise seem easier. One study even suggested that it may help moderate exercisers work harder. View this image › Star Trac Fitness / Via youtube.com The effects are so pronounced that when Dr. Costas Karageorghis, a leading expert on the psychology of exercise music, reviewed the research in 2012, he wrote that music could be thought of as “a type of legal performance-enhancing drug.” Building a scientifically sound workout playlist, however, requires more than just setting your iPod to shuffle and […]

51 Tips To Start Getting In Shape From People Who Have Been There

51 Tips To Start Getting In Shape From People Who Have Been There

Realistic advice that works for real people, from real people. No more crash diets and get-ripped-quick schemes. We recently asked members of the BuzzFeed Community to tell us their best tips for getting in shape. Check out what they shared — inspiring and actionable ways to get in shape and love doing it. Push your limits. View this image › Jenny Chang / BuzzFeed 1. Be willing to try any workout class at least once, and recognize that your workout preferences may change with your fitness level. —katier4bba4c003 2. Always be willing to push your limits. It may be scary — trust me, I know — but it is well worth it. I dreaded trying to run and do other types of workouts, but when I did I loved the results and stuck to it. Heck, it helped me lose 40 pounds so far! —natashac14 3. I challenged myself, in […]